Geofencing
Highly-Targeted Marketing with Geofencing and Geo-Targeting
INCREASE TOP-OF-MIND AWARENESS
Geofencing and Geotargeting enable you to create and capture audiences through custom targeting shapes around businesses, neighborhoods, zip codes, etc. It’s a reliable way to target mobile users in your business’s proximity with pinpoint accuracy. Benefits of Geotargeting technologies:
- Ability to target consumers based on demographics, interests and behavior.
- Retarget customers who visit or commute through any geo-fenced location for up to 90 days.
- Drive prospects to the webpage of your choice on your website.
- Measure clicks and click-through rates by ads, locations and audiences.
Geofencing at a Glance
We work with you to create a list of locations that you would like to target. We draw geofences around these locations, so when an individual enters the geofence, their mobile device will be “tagged” to start receiving ads for up to 90 days.
We then track and report the number of people who clicked on or viewed your ad, as well as other data like ad engagement, demographics and more!
campaign ideas
Area-Based
- https://en.wikipedia.org/wiki/Geo-fenceTarget types of neighborhoods or radiuses with specific behaviors
- Behaviors or demographics can be people of a certain age, income, interest
Competitor-Based
- Promote a specific message / offer
- Build a database of people visiting competitors
MESSAGING
Best Practices
We help you craft the best message to deliver to the mobile phones in your audience groups. Depending on the campaign type, this might be simple branding or an enticing offer to encourage them to click.
Offers, specials, and discounts are the most engaging campaigns. When your prospect clicks on the ad, best practice is to have the website match the message or offer. Ovation Digital Media will:
- A/B test messages and ad designs
- Adjust messages and fences according to metrics like CTR, clicks and engagement
Ready to Talk Strategy?
Our team of experienced geofencing professionals is ready to help you create and execute a PR & Digital Marketing plan that will drive your success. Let us be the keystone in your brand’s journey and help you achieve the results you deserve. Contact us today for a free consultation and let’s get to work. Together, we can elevate your brand to the next level.
